Red badge with white text reading 'RED KAP 1923'.

For the fun of work.

Creative & Art Direction – Lifestyle

Red Kap has been outfitting the American workforce since 1923 with a simple belief: work doesn't have to feel like work. We directed their lifestyle photography shoot, building a visual language that captures exactly that — people who genuinely love what they do, wearing gear that keeps up with them.

The goal was job site magic, not catalog filler. Real workers, real environments, real good vibes — the kind of imagery that makes you feel the pride behind every clock-in and overtime shift. The resulting asset library gives Red Kap a versatile toolkit of lifestyle content that pulls weight across e-comm, social, and campaign creative, honoring a century of heritage while proving the best days at work are still ahead.

Close-up of a person wearing a blue jacket with a Red Kap tag, with a pencil in the jacket's pocket, possibly dusted with white powder or paint splatters.
Person wearing a grey long-sleeve shirt with a red logo patch on the sleeve, yellow gloves, crossing their arms, outdoors.
A group of young men and an older man are gathered together outdoors, looking at blueprints or plans. They are smiling and appear to be having a discussion about construction or home improvement, with a brick wall and trees in the background.
Person wearing a beige jacket and black gloves standing in front of white buckets with green-lidded buckets to the right. The person is holding their hand up close to their chest.
A man smiling and sitting inside a forklift, holding onto a metal bar. He is wearing a gray hat, a dark blue jacket, a brown shirt, and jeans. The forklift has a visible steering wheel and controls, and the background includes wooden pallets and a ga
A man wearing glasses, a gray cap, and a dark jacket stands next to a forklift in a warehouse with stacked pallets in the background.
A man wearing glasses, a blue work jacket, and a cap is working with tools on a table inside a warehouse or industrial space, with wooden pallets stacked in the background.
A man with glasses and a beard standing in an industrial warehouse. He is wearing a dark jacket, jeans, and a cap with arms crossed. To his left is an orange Toyota forklift, and behind him are stacked wooden pallets and containers of liquids on the
Four young men in casual clothing with jackets and caps inside an industrial or brewery setting, smiling and gathered around a large metal barrel, with one sitting and others standing.
Group of five young men in casual clothing and baseball caps inside an industrial warehouse, smiling and laughing with one holding a metal pipe and a beverage can.
Group of eight smiling people in casual work clothes and caps in an industrial brewery setting, with large stainless steel tanks and equipment behind them, some standing and two sitting or kneeling with a metal barrel and cans of brewing ingredients
Two young men in casual work attire, wearing hats, standing inside a brewery or cidery with stainless steel fermentation tanks and shelves with supplies.